You can monitor the performance through tools like Google Analytics by integrating it with an enhanced eCommerce plugin.Īccording to various researches, the average ATC rate ranges between 3 and 4%. You do so by dividing the total number of sessions where a shopper adds a store item to the cart by the total number of sessions. How do you calculate the add-to-cart rate? The ATC rate refers to the percentage of site visitors or shoppers who add at least one item to their shopping cart within a given session. To better prioritize the conversion of your qualified leads, this article will look into the meaning, how to measure, and how to improve your add-to-cart conversion rate. A high ATC rate reflects on your ability to convert leads or monetize your website efficiently. These figures affirm how crucial it is for eCommerce owners to take measures to improve their add-to-cart conversion rate. ![]() A report by the Baynard Institute shows that the average shopping cart abandonment rate stands at 69.57%. One of the main factors contributing to a poor add-to-cart conversion rate is shopping cart abandonment. While there are many reasons for people to visit your site, including to collect information or window-shop, you should make it a priority to measure your add-to-cart (ATC) conversion rate. ![]() Optimize the Shopping Cart ExperienceĪs an eCommerce owner, one of your key goals is to convert leads into sales. How to Get Customers to Add More Items to Their Shopping Carts. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |